Assisted in brainstorming, naming, and developing characters based on the client’s specifications for a kid-friendly campaign aimed at encouraging water conservation. A series of marketing collateral was created, including designs for in-school materials, outdoor messaging, commercials, and general advertising. The campaign featured a group of animated water characters, designed to convey the water conservation message in a fun, engaging, and catchy way, appealing to children and raising awareness about the importance of saving water.