Creative Direction

Team Management

I’ve supervised teams of in-house and contract employees to achieve goals that contributed to the growth of my organizations. I liaison with company executives and clients to deliver clear, concise goals and expectations to my team. I motivate and inspire the team by creating an environment that promotes positive communication, encourages bonding of team members, and demonstrates flexibility. We celebrate successes or suffer failures together.

Responsibilities

Partnering with clients to drive their goals
Employee training, guidance & reviews
Working with vendors and contractors
Managing schedules, milestones and deliverables

Marketing & Advertising

I’ve lead and directed the design and production of brand visuals for advertising, print, broadcast, and web communications. I’ve overseen creation of art, photo, video, and layout design and assets.

I’ve established and implemented design and format standards and processes to produce consistent and high quality results.

Responsibilities

Determining best advertising and marketing ROI approaches
Diversifying organizational messaging within budgets and timelines
Providing results-based analytics to measure success

Brand Consistency

Developing a branding guideline for consistency in application and distribution is critical to success and consistent identity presentation.

I work with our team to develop adherence guidelines that support and promote the brand without limiting it, and for as broad an implementation as each market demands.